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Our Founder, Laurent Guinci, or LOLO to his friends, is the brains behind LX Lab.

A visionary creative and designer, Lolo has a background in Physics and Astronomy. Yet with no academic fashion experience, he has managed to work on some of the most iconic costumes and immersive experiences across the globe.

Now running his own company LOLO CREATIVE, LX Lab is his latest creative brand. Founded in lockdown, Laurent's lifelong passion for scent soon become so much more than a personal passion project.

The brand encapsulates everything that represents Laurent and his lifestyle. Luxurious, elegant and tailored exclusively to men, their wants and their needs.